top of page



NewModel Advisory believes Digital Transformation is both an Art and a Science. Seamless, frictionless integration is Art. Deploying optimal technology to solve serious pain points is Science. 

NewModel Advisory is founded on the principle that technology transforms every industry towards new business models. Our core disciplines are the integration of technology in Sports, Advertising and Digital Media. 

NewModel Advisory is a consulting team that is wired, connected, and focused on delivering optimal outcomes with integrity and transparency. 



Our Thesis: The Future State of Sports
The Old Model (linear broadcast, brands as sponsors) will give way to the New Model (digital distribution, brands as advertisers). 

NewModel Advisory helps sports properties navigate the transition from the old model to the new model by accessing best in class technology to turn pain points into success metrics. 

  • We educate sports properties and connect then with best in class technology providers to solve their pain points and increase revenues.

  • We launch, advise, represent and connect sports technologies with properties that benefit from their platforms.


Our Thesis: The Future State of Digital Advertising

Programmatic is not problematic. Cookie targeting is giving way to contextual targeting. 

NewModel Advisory works with AdTech and Digital Media startups and companies to navigate the best way to target, scrub, and structure data sets within all privacy standards.

We launch, advise, represent and connect advertising and digital media technologies with distribution channels and brands that benefit from their platforms.



NewModel Advisory accesses a global network of subject matter experts with deep domain expertise across sports, digital media, advertising technology, and e-commerce including CEOs, CTOs, CMOs, Academics and (former) Big Four Consultants. 

Alysse Soll President and Founder NewModel Advisory
Alysse Soll
President and Founder
NewModel Advisory

Alysse Soll is the President and Founder of NewModel Advisory, leading a team of domain experts committed to sourcing innovative technologies to drive the best possible outcomes for companies and properties in traditional sectors including sports, advertising, and media. 

Alysse is a 17-year veteran of the National Hockey League, launching the San Jose Sharks in 1990, where she pioneered fan acquisition platforms adopted by all NHL teams and other North American professional leagues. At the NHL, Alysse first launched and led the Fan Development Department driving global fan engagement through an era of unprecedented growth. She later launched the NHL’s first marketing department, driving digital engagement and programming. 

Alysse moved from sports to driving innovation in digital media and AdTech with senior positions at Time Warner, digital advertising, and mobile agencies. Alysse is a co-founder and investor in Sports Tech and Digital Media startups.

In the world of Finance and Capital Fundraising, Alysse is a Managing Director of OmniCap LLC, a FINRA Broker-Dealer (Series 7, Series 63).

In the world of Sports Tech, Alysse is the Deal Co-Chair and the Sector Lead in Sports / Sports Tech for the Harvard Business School Alumni Angels of New York. She is the Board Chair for WiST, (Women in Sports Tech) where she leads the Sports Tech Accelerator Alliances and writes the Women in Sports Tech Leadership Series. She is an Advisor to Sports Tech startups including SportsHi, Helios Hockey, Ghost Pacer, Healium, Uplift.AI, nVenue and Obsesh.

Alysse is a judge and mentor across Sports Tech accelerators including Stadia Ventures, Mass Challenge, leAD Sports and Comcast/NBCUniversal Sports Tech.

Alysse is a graduate of Cornell University with a BA in Japanese Studies and Harvard Business School, Advanced Management.

As a former athlete, world-class figure skater and Varsity Ice Hockey Player, she knows a thing or two about discipline, grit, patience, and practice. She is a proud mother of an amazing teenage daughter who keeps her on her toes.

Ready to get started? Have Questions?
bottom of page